Brief 3: Magazines and Online

Brief 3: Magazines and Online

You work for an independent media production company. You have been given the task of producing one front cover and the contents pages of the first two editions of a new real-life story magazine that is being launched by Bauer and two pages for the working website for the magazine.

Target Audience: A primarily 16-25 year old mass market audience that expects to be emotionally engaged.

The web pages must promote the new magazine to it's target audience and enable fans to interact with the content.

Production detail that must be included:

Magazine covers and contents pages:

• At least 4 different main images using original photography across the magazine covers and contents pages.
• Editing of magazine covers and contents pages (including photos, text, graphics, typography and layout).
• Written texts including elements such as the masthead, main coverline, selling lines, headlines, captions, subtitles and copy.
• Barcode, date, edition and price information on each front cover.
• A different use of mise-en-scene for each cover.
• Representation of at least two different social groups (e.g. as defined by age, gender, race and ethnicity, sexuality).
• A call to action pointing readers to the online website.

 Web pages:

•  Original audio or audio-visual content appropriate to the online website.
• A minimum of 2 original images (with at least one different original image on each of the 2 pages) must be different to those produced for the magazine.
• Appropriate conventions of website design, including an original title and logo and a menu bar.
• Text introducing the main feature of the magazine.
• Working links from the home page to the other page.
• A range of appropriate media language techniques (typography, images, fonts, backgrounds, logos etc) as appropriate to the purpose of the website.

Industry Research -  Bauer

Who are Bauer?

• German multimedia conglomerate
• Reaches 200 million consumers worldwide
• Operates in 13 countries - Czech Republic, Denmark, Finland, France, Germany, Israel, Norway, Poland, Slovakia, Spain, Sweden, Uk and USA.
• Bauer media group UK is No.1 Uk publisher and No.1 digital commercial audio broadcaster.

What UK magazines do Bauer publish?

• Take a Break
• TV Choice
• That's Life
• Bella
• Mojo

What are their values and ideologies?

• Creativity - unique, high quality content.
• Ambition - think big, bold and pushing boundaries embracing change.
• Trust - respectful and honest.
• Inclusivity - encourage different points of views and perspectives.
• Diversity - diversity is appreciated and supported.